Don’t get it twisted… I AGREE, but there is an important caveat… and there is a huge difference between calculated action and blind action. The former is where you want to live.

From someone who lost their first business because I hopped into massive action with youthful exuberance & confidence, I know from experience that this type of aggressiveness can be an amazing learning tool, but also a cause for a brutal roller coaster that can even cause you to lose your business entirely.

So, for my next business – I locked myself in a room with books and youtube, 7 days/week for a month and STUDIED GREATNESS. The best of the best and how they think, act and live. I did not listen to family members or acquaintances – I went to the source.

I believe this permanently changed my mindset and while this is no doubt continuing education, this is often your most important investment of time and can save you from many, many of your own mistakes.

The hardest part is definitely not finding the content, it’s listening really, really closely and then having the courage to put it all into play. Because if you’re really paying attention, the Cuban’s, Vaynerchuk’s, Andreesen’s of the world almost always preach about the difficulties and challenges.

Study the game, play the game … and if you’re good enough, maybe one day – change it.

I haven’t done it. But I’m in my process. The jury is still out. But I have and as an ongoing obligation continue to study the core belief-systems that make great influencers and entrepreneurs so special. And then… I copy them, with my own twist.

Out of respect to the game of entrepreneurship, the marketplace and the grind you have study the great ones. Your success is not guaranteed. No one cares if you get it or not and if you haven’t gone above and beyond to make sure you do… you might just fall short.

But we’re lucky enough to live in a time where the best of the best put out content for YOU and me to follow their playbook.

We’d be idiots if we didn’t take advantage of this. So listen and APPLY. Do your #best and let the chips fall. But if you want to give yourself a chance, you best find the masters and do what they’ve done, think how they think

After you have done this – THEN you can take that massive action, but this time… you’re equipped with the tools & endurance of mind that you’ll need.

It’s been a gritty, innovative 2 yrs at the startup studio but it’s exciting to be making new waves in a new & expansive creative space come this spring.

The digital space is truly in its infancy, when you consider 25 yrs amidst centuries it’s practically just been born.

The need for small, med, large & x-large businesses to exist & acquire customers in this space will never change – which is why becoming a master at using the resources available online continue to give life to this niche of businesses calling themselves “digital agencies.”

The promoter in me wants to believe that my co. is building products & campaigns that are truly unique & delivering exceptional results. Yes, this is partly true, we’ve had huge impact on some of our clients businesses.. armed with mostly a remote team of tech & creative talent, we’re small, resilient.. but pack a big punch.

But around America there are many agencies run by remarkable people doing the same. Kudos to you all.

So the realist in me knows we’re too alike. The most important thing in business is differentiation. And to truly be great you have to be a master at standing out in product, execution, marketing, branding – the whole 9.

The most unique of my ideas have been neither born or executed.. my mission is to build this co. into more than just another agency.

Websites are the new oil. They’re the pillar and most effective of all digital resources for businesses. Every business needs one and there are only a handful of companies distributing them effectively. The website market is made up of DIY sites, scattered freelancers & agencies all over the country.

If you quantify this opportunity into dollars and % of market share either empty or poorly filled – this concept of web distribution is both overlooked & extremely important. The amount of business, mainly small businesses … who are unsatisfied with their website and/or digital presence is astonishing, close to 75%.

I’m obsessed with developing products & systems that better distribute this gold-like digital asset for SmallBiz in the quality that they deserve while continuing to improve the big budget, ad-management side of the biz. Stay-tuned.

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