Machine Learning and How it can Help Businesses Stay Nimble
What is machine learning? Machine learning is a form of artificial intelligence that gives a computer program the ability to learn and improve on its own without having to be updated and improved manually. Computer programs with machine learning collect and observe data to see if it can see any patterns that can help […]
Conversion Rates
In business, conversion rates help monitor the success of a project or a business overall. A conversion rate of a business’s website is the percentage of website visitors that complete the desired goal over the total number of website visitors. Some great reasons to want to track conversion rates include: Predicts success or failure Saves […]
Win Or Learn: How to Learn from Failure to Build Success
Why is failure a form of learning? Failure is a stepping stone to success. Without failure most individuals would never get out of their comfort zone and would never find a place that needs improvement. When an individual faces and survives failure they come out with more knowledge to use for the future. The more […]
Balance Your Hustle – Effects Of Less Sleep & Exercise
If you’re on that 24/7 grind with no control on when, where, and how you get rest and exercise, you very well may be doing yourself a disservice. One of the most important things successful entrepreneurs do that may surprise you (psst – it has to do with catching z’s). Negative effects of lack of […]
Brand Impact: Leaning on Nostalgia
Customers have always found ways to bring themselves back to happier and more light-hearted times through nostalgic memories. There have been different ways individuals have feeling nostalgia. Some individuals rewatched tv shows that they loved back in their childhood, while others broke out old board games and went back to making home cooked meals everyday. […]
2021 RESEARCH REPORT, Digital Usage Trends
The PESO Tool – Categorizing Your Communication Types
What is the PESO tool? The PESO tool is a model that organizes paid, earned, shared, and owned media. The model is used by companies who are looking to develop an integrated marketing strategy. The tool is a great way for businesses to monitor what types of media are and are not working for them. […]
Going global or staying hyperlocal – it all depends on your ambitions
What does going global entail? Going global is a large business opportunity that helps expand a company’s customer base while also increasing the company’s opportunity to tap into new markets. When a company goes global it generally means that they have a strong foundation; if not they will most likely struggle bringing the company somewhere […]
Increase Profitability with Porter’s Five Forces
What are Porter’s Five Forces? Porter’s Five Forces is a model made up of 5 parts; Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of Entry. The model helps business professionals determine an industry’s weaknesses and strengths. Using the five forces allows companies to analyze their competitive environment to come up with […]
Law Of Urgency: Why it’s beneficial to confront problems quickly
“We teach others what we have learned so that knowledge can be leveraged through their performance. And if you’re put off by the thought of being a preacher, don’t be. Allowing our employees to see passion and conviction in our words, actions and style is a good thing, and it’s also contagious.” –Jim Blasingame […]
Promoting Transparency in the Workplace
What is Transparency? Promoting transparency in the workplace involves operating in a way that generates openness between managers and their employees. Transparency importantly allows employees to relate to and find trust in the company. In addition, transparency influences strong relationships to be created within the workplace. Strong relationships between employees will lead to higher work […]
The Dual-Factor Theory of employee contentment
What is the Dual-Factor Theory? In the 1960s, the Dual-Factor Theory was created by psychologist Fredrick Herzberg to create an understanding of employee contentment. Herzberg came up with the theory by asking individuals to describe the situations where they felt good and where they felt poorly about their jobs. Eventually, from his research he was […]