Allen’s Wine

OVERVIEW

Our redesign emphasized personality, local pride, and seasonal promotions. Built to showcase product range without e-commerce, the site invites customers to discover in-store experiences while highlighting staff picks and specials.

Cheers to Local Favorites.

Allen’s has been a community staple for decades—offering curated wines, craft beers, and expert recommendations in the heart of Middletown.

LOCATION
Middletown, Rhode Island
BUILD ENVIRONMENT
WordPress + Third-Party Product Integration
LAUNCH YEAR
2025
SCOPE OF WORK
Custom WordPress build for promotions and product highlights
Third-party catalog integration
Homepage takeovers for events and holidays
Mobile-first structure

RESULTS

Improved customer engagement through email signups
Boost in local SEO visibility
Easier backend updates for weekly specials
“Stop by Allen’s—and find your next favorite bottle.”

Our Locations

Rhode Island

174 Bellevue Ave, Ste 309
Newport, Rhode Island 02840

Connecticut

7 Keynote Drive, Ste A,
Vernon, Connecticut 06066

Idaho

101 S Capital Blvd
Boise, Idaho 83702