What is Digital Revenue?
Digital Revenue means Digital Advertising plus Digital Only Subscriptions as defined below:
Digital Advertising includes revenues earned by selling display and video advertising on desktop and mobile platforms as well as classified revenues earned through sales on third party platforms. It also includes revenues generated through search engine marketing (SEM), search engine optimization (SEO), social, email, directories, digital syndication, archives, other third party partners (e.g., affiliate sites) and various digital-related software and web presence products.
Digital Only Subscriptions is revenue earned through the purchase of digital only newspaper subscriptions on desktop, mobile web or native apps (USCP only). It excludes revenues generated by e-editions (e.g., Kindle, Nook) and other digital circulation revenues (e.g., USA Today college app revenues). Actual Digital Revenue shall be adjusted for “Extraordinary Items” as defined and set forth in Article 10 of the Plan except that the adjustment for item 4 in such definition (i.e., the effects of mergers, acquisitions, divestitures, spin-offs or significant transactions) shall only be made in the year of the closing of the transaction.