Why Content Marketing is Key to a Successful Business Strategy in 2023

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

 

As a business owner, you’re always looking for new ways to reach and grow your audience. In today’s digital world, content marketing is one of the most effective methods you can use. Content marketing is the process of creating and distributing high-quality content to attract and retain a clearly-defined audience. Whether the content is short form video, blogs, or social media posts, the ultimate goal is to drive profitable customer action. If you’re not already using content marketing as part of your marketing strategy, you’re missing out on a huge opportunity. In this article, we’ll discuss 10 reasons why content marketing is so important for your business.

 

Content Marketing by the Numbers

When it comes to effective content marketing strategy, there is one thing you should always do: listen to the data. We’ve compiled a few of the top statistics on content marketing sourced from the most reputable online research giants. Here are the most interesting statistics we found:

 

10 Reasons Content Marketing is Key to a Successful Marketing Campaign

 

1. Content Marketing Helps You Reach a Wider Audience.

If your goal is to reach a wider audience, you need to be creating and sharing content. By creating helpful, informative, and engaging content, you’ll be able to reach a larger audience than you would through traditional marketing methods.

 

2. Content Marketing Improves Your SEO Engagement

Content marketing has the added benefit of drastically improving your SEO engagement. By creating keyword-optimized content, you’ll be able to attract more organic traffic to your website. This will help you improve your SERP rankings and get in front of more potential customers.

 

3. Content Marketing Boosts Your Conversions

If you’re not using content marketing, you’re missing out on a major opportunity to boost your conversions. By creating compelling content, you’ll be able to persuade more people to take the desired action. Whether you’re trying to get people to sign up for your email list or make a purchase, content can help you boost your conversion rates.

 

4. Content Marketing Helps You Develop Relationships With Your Audience

If you want to develop relationships with your audience, you need to be creating content. By providing helpful, informative, and engaging content, you’ll be able to connect with your audience and build trust. Over time, this trust will turn into loyalty, and you’ll have a loyal audience that keeps coming back for more. In fact, 63% of marketers say that content marketing helps build loyalty with existing clients/customers.

 

5. Content Marketing Increases Brand Awareness

Content marketing can help increase brand awareness. By creating and sharing high-quality content, you’ll be able to reach a larger audience and get your brand in front of more people. This will help you attract more customers and grow your business.

 

Why Content Marketing is Key JA

 

 

6. Content Marketing Builds Trust

If you want to build trust with your audience, you need to be creating content. By providing helpful, informative, and engaging content, you’ll be able to show your audience that you’re an expert in your field. This will help you build trust and credibility with your audience, and they’ll be more likely to do business with you.

 

7. Content Marketing Generates Leads 

One of the benefits of content marketing is that it can help you generate leads. By creating helpful, informative, and engaging content, you’ll be able to attract more people to your website. Once they’re on your website, you can then capture their contact information and add them to your sales funnel.

 

8. Content Marketing Improves SERP

If you want to improve your SERP rankings, you need to be creating content. By creating keyword-optimized content, you’ll be able to attract more organic traffic to your website. This will help you improve your SERP rankings and get in front of more potential customers.

 

9. Content Marketing Increases Brand Loyalty 

63% of marketers say that content marketing helps build loyalty with existing clients/customers. Increasing brand loyalty starts with providing helpful, informative, and engaging content. Doing so will give you the ability to connect with your audience and build trust. Over time, this trust will turn into loyalty, and you’ll have a loyal audience that keeps coming back for more.  

 

10. Content Marketing Helps You Measure Your Success

One of the benefits of content marketing is that it’s easy to measure your success. By tracking your website traffic and engagement metrics, you’ll be able to see how your content is performing. This will help you optimize your content strategy and ensure that you’re getting the most out of your content marketing efforts.

As you can see, there are many good reasons to start using content marketing in your business. It’s an effective way to reach a wider audience, improve your SEO engagement, boost conversions, and more. If you’re not already using content marketing, now is the time to start. It’s a crucial part of any successful marketing strategy. If you’re looking for professionals to handle your content marketing needs, J. Arthur & Co. has exactly what you need. We specialize in delivering exceptional marketing content on time and on target.

 

 

6 Signs You Need a Website Transformation

Your website is the face of your business. It’s one of the first places potential customers go to learn about your company and what you have to offer. That’s why it’s so important to keep your website up-to-date and looking its best.

If your website is starting to feel a little out-of-date, it might be time for a transformation. Not sure if your website is due for a makeover? Here are six signs it’s time for a change…

 

6 Signs You Need a Website Transformation 

 

1. Your website is no longer mobile-friendly.

Mobile devices now account for almost half of all website traffic, and Google is basing its rankings on the mobile version of a website rather than the desktop version. This means it is essential to provide a great mobile experience for your customers on your website.

2. Your website looks outdated.

Google’s John Mueller recently suggested that poor design could hurt a website’s search rankings, which means that sometimes looks do matter. While it’s important that your website function seamlessly, it also needs to look fresh and modern, not like it’s stuck in a bygone digital era. Here are few design trends that are very outdated: 

We’ve come a long way in the world of Internet aesthetics. If your website has more than one of these outdated trends, it’s definitely time for a facelift.

3. Your website isn’t achieving the results you’d hoped for. 

If your website is still effective but starting to look outdated, there may not be an immediate need to change it. But if you’ve seen a significant decrease in traffic, leads, and conversions, your visitors are obviously not happy with what they’re seeing, so you may want to consider an upgrade.

Five Signs You Need a Website Transformation JA

 

4. Your competitors have much newer websites. 

You should do what’s right for you, but if your competitors have better websites, you’ll be at a disadvantage. If your website is lagging behind the competition, consider an update.

5. Your website has not optimized the user experience. 

The key to a successful website is making sure your users are happy. If your site is difficult to use or doesn’t have interesting, valuable content, your users will go elsewhere. Sometimes small changes can improve the experience for visitors on an existing site, but often the best solution is to create a new website with user experience in mind. For more information on UI/UX tips and trends, check out our insights

6. Your website still uses flash. 

Flash-based websites tend to have long loading times, which can be frustrating for visitors and can also negatively impact your website’s ranking in search engines. The shift away from using flash began in 2010 when Apple stopped supporting flash on their mobile devices. If you’re still using flash, it suggests you haven’t made any significant effort to improve your website in nearly 10 years.

 

If any of these sound familiar, it might be time to consider a website transformation. If you’ve built your new website, but aren’t quite ready to launch, read our blog about website testing checklists to keep your business on the right track. If you haven’t updated your online presence and you’re looking for a team to help you achieve your goals, J. Arthur & Co. has what you need. Connect with usand we can collaborate with you on a plan to transform your website. Remember, your website is the face of your business, so make sure it’s putting your best foot forward. 

 

 

15 eCommerce Trends to Watch Out For In 2023

eCommerce is always evolving. What was popular a few years ago may not be relevant now and what is popular now may not be relevant in a few years. This is why it is important to stay up-to-date with the latest trends so that you can ensure that your online store is always ahead of the curve. 

In this blog post, we will be discussing 17 eCommerce trends that we expect to see in 2023. Some of these trends are continuations of trends that we have seen in recent years while others are completely new. 

By the end of this blog post, you will have a good understanding of the direction that eCommerce is heading and what you need to do to stay ahead of the competition!

ECommerce Trends for 2023

1. Personalization will continue to be important.

Personalization has become increasingly critical in recent years and this trend is expected to continue in 2023. Consumers have become used to being treated as individuals and they now expect brands to personalize their experience. This means that brands need to collect data on their customers so that they can offer a personalized experience.

There are a number of ways to collect data on your customers, such as through website cookies, social media, and surveys. Once you have this data, you can then use it to personalize the user experience on your website and  them products that they are interested in. 

2. Environmental sustainability will have an effect  on consumer behavior.

We are starting to see a shift in consumer behavior where people are becoming more conscious of the impact that their purchase has on the environment. This trend is expected to continue in 2023 and we will see more brands offering sustainable products and packaging. Consumers will also be more likely to purchase from brands that they perceive to be environmentally friendly.

3. Customized packaging will increase in popularity. 

There has been a trend in recent years towards more customized packaging. This trend is expected to continue in 2023 as consumers become more interested in personalization. Brands are now offering more customization options for their packaging, such as the ability to add a personal message or design. This trend is driven by the fact that consumers want to feel like they are receiving a unique and personal product.

4. There will be more useful applications of artificial intelligence. 

Artificial intelligence (AI) is starting to become more widely used in eCommerce. This trend is expected to continue in 2023 as AI becomes more sophisticated and is able to handle more complex tasks.

AI can be used for a number of tasks, such as personalizing the user experience, providing customer support, and managing inventory. AI is also becoming more important for marketing tasks, such as targetting ads, writing captions, and understanding customer behavior. 

5. Data protection will become even more important. 

Data protection is an vital issue that is often overlooked in eCommerce. However, this is expected to change in 2023 as data protection becomes a more important factor in the purchasing decisions of consumers.  Consumers are becoming smarter about data protection are now more likely to purchase from brands that they trust to protect their data. This means that brands need to focus on ensuring that their data protection practices are up to par with the competition.

 

 

15 eCommerce Trends to Watch out for in 2023

 

6. Mobile shopping will continue to drive sales. 

Mobile shopping is expected to continue to grow in 2023. This is due to the fact that more and more people are using their mobile devices to shop online.  In fact, it is estimated that by 2023, over 70% of all eCommerce sales will be made through mobile devices. This trend is being driven by the fact that mobile devices are becoming more powerful and easier to use for shopping.

7. Video content will remain effective. 

Video is a powerful marketing tool that is expected to remain popular in 2023. This is due to the fact that video is an engaging and visually appealing way to communicate with consumers.  Additionally, video is a great way to show off products and give consumers a better understanding of what they are buying. Video is also a great way to build trust with consumers as it allows them to see the faces behind the brand. 

8. Subscription revenue will remain attractive (even for products).

Subscriptions are a popular way to sell products and this trend is expected to continue in 2023. This is due to the fact that subscriptions offer a number of benefits for both consumers and brands.  For consumers, subscriptions offer a convenient and hassle-free way to purchase products. They also offer the ability to try new products without having to commit to a purchase. For brands, subscriptions offer a recurring revenue stream and the ability to build a loyal customer base.

9. Online storefronts will introduce new payment options. 

We are starting to see a trend towards a wider variety of payment options being offered by online stores. This trend is expected to continue in 2023 as brands look to provide a more convenient shopping experience for consumers.  Here are some of the payment options that are expected to trend upward in 2023: mobile payments, subscription payments, and installment payments. This trend is being driven by the fact that consumers are looking for more flexible payment options.  

10. AR will become more of a reality. 

Augmented reality (AR) is a technology that is starting to become more widely used in eCommerce. This trend is expected to continue in 2023 as AR becomes more sophisticated and is able to offer a more realistic experience for consumers.  AR can be used for a number of tasks, such as product demonstrations, virtual try-ons, and product customization. This technology is becoming more popular as it allows consumers to get a better understanding of the products that they are interested in. As far as VR (virtual reality) goes, click here to read more about its current state.

11. Voice search will become second nature for most consumers.

Voice search is a technology that is starting to become more widely used. This trend is expected to continue in 2023 as voice search becomes more sophisticated and is able to handle more complex queries.  Voice search is a great way to provide a quick and easy way for consumers to search for products on your website. This technology is also becoming more popular as it allows consumers to hands-free search while they are doing other tasks.  

12. Influencers and influencer marketing will remain a valuable asset.

Influencer marketing is a trend that is expected to continue in 2023. This is due to the fact that influencers have a large and engaged following that can be used to reach a wider audience.  In addition, influencers are considered to be trusted sources by their followers. This means that their endorsement of a product can go a long way in convincing people to make a purchase. 

13. Digital content will be requirement, not a suggestion.

Digital content is any content that is in a digital format. This includes things like blog posts, videos, and infographics.  Digital content is expected to become a requirement in 2023 as it is a great way to engage with consumers and build trust with them. This trend is being driven by the fact that consumers are now using the internet as their primary source of information. 

14. User-generated content will grow.

User-generated content (UGC) is any content that is created by consumers. This includes  reviews, social media posts, and blog posts.  UGC is expected to grow in popularity in 2023 as it is a great way to engage with consumers and build trust with them. This trend is being driven by the fact that consumers are now using the internet as their primary source of information.

15. Inflation will make consumers diligent researchers.

All consumers have felt the sting of inflation on their pockets. In addition to raising prices, inflation affects consumer behavior by forcing customers to due their research before making a purchase. This means that brands need to focus on providing a competitive price for their products. 

These are 15 eCommerce trends that we expect to see in 2023. Some of these trends are continuations of trends that we have seen in recent years while others are completely new.  By staying up-to-date with these trends, you can ensure that your online store is always ahead of the competition.