As a business owner, you’re always looking for new ways to reach and grow your audience. In today’s digital world, content marketing is one of the most effective methods you can use. Content marketing is the process of creating and distributing high-quality content to attract and retain a clearly-defined audience. Whether the content is short form video, blogs, or social media posts, the ultimate goal is to drive profitable customer action. If you’re not already using content marketing as part of your marketing strategy, you’re missing out on a huge opportunity. In this article, we’ll discuss 10 reasons why content marketing is so important for your business.
When it comes to effective content marketing strategy, there is one thing you should always do: listen to the data. We’ve compiled a few of the top statistics on content marketing sourced from the most reputable online research giants. Here are the most interesting statistics we found:
If your goal is to reach a wider audience, you need to be creating and sharing content. By creating helpful, informative, and engaging content, you’ll be able to reach a larger audience than you would through traditional marketing methods.
Content marketing has the added benefit of drastically improving your SEO engagement. By creating keyword-optimized content, you’ll be able to attract more organic traffic to your website. This will help you improve your SERP rankings and get in front of more potential customers.
If you’re not using content marketing, you’re missing out on a major opportunity to boost your conversions. By creating compelling content, you’ll be able to persuade more people to take the desired action. Whether you’re trying to get people to sign up for your email list or make a purchase, content can help you boost your conversion rates.
If you want to develop relationships with your audience, you need to be creating content. By providing helpful, informative, and engaging content, you’ll be able to connect with your audience and build trust. Over time, this trust will turn into loyalty, and you’ll have a loyal audience that keeps coming back for more. In fact, 63% of marketers say that content marketing helps build loyalty with existing clients/customers.
Content marketing can help increase brand awareness. By creating and sharing high-quality content, you’ll be able to reach a larger audience and get your brand in front of more people. This will help you attract more customers and grow your business.
If you want to build trust with your audience, you need to be creating content. By providing helpful, informative, and engaging content, you’ll be able to show your audience that you’re an expert in your field. This will help you build trust and credibility with your audience, and they’ll be more likely to do business with you.
One of the benefits of content marketing is that it can help you generate leads. By creating helpful, informative, and engaging content, you’ll be able to attract more people to your website. Once they’re on your website, you can then capture their contact information and add them to your sales funnel.
If you want to improve your SERP rankings, you need to be creating content. By creating keyword-optimized content, you’ll be able to attract more organic traffic to your website. This will help you improve your SERP rankings and get in front of more potential customers.
63% of marketers say that content marketing helps build loyalty with existing clients/customers. Increasing brand loyalty starts with providing helpful, informative, and engaging content. Doing so will give you the ability to connect with your audience and build trust. Over time, this trust will turn into loyalty, and you’ll have a loyal audience that keeps coming back for more.
One of the benefits of content marketing is that it’s easy to measure your success. By tracking your website traffic and engagement metrics, you’ll be able to see how your content is performing. This will help you optimize your content strategy and ensure that you’re getting the most out of your content marketing efforts.
As you can see, there are many good reasons to start using content marketing in your business. It’s an effective way to reach a wider audience, improve your SEO engagement, boost conversions, and more. If you’re not already using content marketing, now is the time to start. It’s a crucial part of any successful marketing strategy. If you’re looking for professionals to handle your content marketing needs, J. Arthur & Co. has exactly what you need. We specialize in delivering exceptional marketing content on time and on target.
15 eCommerce Trends to Watch Out For In 2023
eCommerce is always evolving. What was popular a few years ago may not be relevant now and what is popular now may not be relevant in a few years. This is why it is important to stay up-to-date with the latest trends so that you can ensure that your online store is always ahead of the curve.
In this blog post, we will be discussing 17 eCommerce trends that we expect to see in 2023. Some of these trends are continuations of trends that we have seen in recent years while others are completely new.
By the end of this blog post, you will have a good understanding of the direction that eCommerce is heading and what you need to do to stay ahead of the competition!
Personalization has become increasingly critical in recent years and this trend is expected to continue in 2023. Consumers have become used to being treated as individuals and they now expect brands to personalize their experience. This means that brands need to collect data on their customers so that they can offer a personalized experience.
There are a number of ways to collect data on your customers, such as through website cookies, social media, and surveys. Once you have this data, you can then use it to personalize the user experience on your website and them products that they are interested in.
We are starting to see a shift in consumer behavior where people are becoming more conscious of the impact that their purchase has on the environment. This trend is expected to continue in 2023 and we will see more brands offering sustainable products and packaging. Consumers will also be more likely to purchase from brands that they perceive to be environmentally friendly.
There has been a trend in recent years towards more customized packaging. This trend is expected to continue in 2023 as consumers become more interested in personalization. Brands are now offering more customization options for their packaging, such as the ability to add a personal message or design. This trend is driven by the fact that consumers want to feel like they are receiving a unique and personal product.
Artificial intelligence (AI) is starting to become more widely used in eCommerce. This trend is expected to continue in 2023 as AI becomes more sophisticated and is able to handle more complex tasks.
AI can be used for a number of tasks, such as personalizing the user experience, providing customer support, and managing inventory. AI is also becoming more important for marketing tasks, such as targetting ads, writing captions, and understanding customer behavior.
Data protection is an vital issue that is often overlooked in eCommerce. However, this is expected to change in 2023 as data protection becomes a more important factor in the purchasing decisions of consumers. Consumers are becoming smarter about data protection are now more likely to purchase from brands that they trust to protect their data. This means that brands need to focus on ensuring that their data protection practices are up to par with the competition.
Mobile shopping is expected to continue to grow in 2023. This is due to the fact that more and more people are using their mobile devices to shop online. In fact, it is estimated that by 2023, over 70% of all eCommerce sales will be made through mobile devices. This trend is being driven by the fact that mobile devices are becoming more powerful and easier to use for shopping.
Video is a powerful marketing tool that is expected to remain popular in 2023. This is due to the fact that video is an engaging and visually appealing way to communicate with consumers. Additionally, video is a great way to show off products and give consumers a better understanding of what they are buying. Video is also a great way to build trust with consumers as it allows them to see the faces behind the brand.
Subscriptions are a popular way to sell products and this trend is expected to continue in 2023. This is due to the fact that subscriptions offer a number of benefits for both consumers and brands. For consumers, subscriptions offer a convenient and hassle-free way to purchase products. They also offer the ability to try new products without having to commit to a purchase. For brands, subscriptions offer a recurring revenue stream and the ability to build a loyal customer base.
We are starting to see a trend towards a wider variety of payment options being offered by online stores. This trend is expected to continue in 2023 as brands look to provide a more convenient shopping experience for consumers. Here are some of the payment options that are expected to trend upward in 2023: mobile payments, subscription payments, and installment payments. This trend is being driven by the fact that consumers are looking for more flexible payment options.
Augmented reality (AR) is a technology that is starting to become more widely used in eCommerce. This trend is expected to continue in 2023 as AR becomes more sophisticated and is able to offer a more realistic experience for consumers. AR can be used for a number of tasks, such as product demonstrations, virtual try-ons, and product customization. This technology is becoming more popular as it allows consumers to get a better understanding of the products that they are interested in. As far as VR (virtual reality) goes, click here to read more about its current state.
Voice search is a technology that is starting to become more widely used. This trend is expected to continue in 2023 as voice search becomes more sophisticated and is able to handle more complex queries. Voice search is a great way to provide a quick and easy way for consumers to search for products on your website. This technology is also becoming more popular as it allows consumers to hands-free search while they are doing other tasks.
Influencer marketing is a trend that is expected to continue in 2023. This is due to the fact that influencers have a large and engaged following that can be used to reach a wider audience. In addition, influencers are considered to be trusted sources by their followers. This means that their endorsement of a product can go a long way in convincing people to make a purchase.
Digital content is any content that is in a digital format. This includes things like blog posts, videos, and infographics. Digital content is expected to become a requirement in 2023 as it is a great way to engage with consumers and build trust with them. This trend is being driven by the fact that consumers are now using the internet as their primary source of information.
User-generated content (UGC) is any content that is created by consumers. This includes reviews, social media posts, and blog posts. UGC is expected to grow in popularity in 2023 as it is a great way to engage with consumers and build trust with them. This trend is being driven by the fact that consumers are now using the internet as their primary source of information.
All consumers have felt the sting of inflation on their pockets. In addition to raising prices, inflation affects consumer behavior by forcing customers to due their research before making a purchase. This means that brands need to focus on providing a competitive price for their products.
These are 15 eCommerce trends that we expect to see in 2023. Some of these trends are continuations of trends that we have seen in recent years while others are completely new. By staying up-to-date with these trends, you can ensure that your online store is always ahead of the competition.
Bootstrappin’ Vlog #2 – “Blueprints” … Modeling Greatness
Don’t get it twisted… I AGREE, but there is an important caveat… and there is a huge difference between calculated action and blind action. The former is where you want to live.
From someone who lost their first business because I hopped into massive action with youthful exuberance & confidence, I know from experience that this type of aggressiveness can be an amazing learning tool, but also a cause for a brutal roller coaster that can even cause you to lose your business entirely.
So, for my next business – I locked myself in a room with books and youtube, 7 days/week for a month and STUDIED GREATNESS. The best of the best and how they think, act and live. I did not listen to family members or acquaintances – I went to the source.
I believe this permanently changed my mindset and while this is no doubt continuing education, this is often your most important investment of time and can save you from many, many of your own mistakes.
The hardest part is definitely not finding the content, it’s listening really, really closely and then having the courage to put it all into play. Because if you’re really paying attention, the Cuban’s, Vaynerchuk’s, Andreesen’s of the world almost always preach about the difficulties and challenges.
Study the game, play the game … and if you’re good enough, maybe one day – change it.
I haven’t done it. But I’m in my process. The jury is still out. But I have and as an ongoing obligation continue to study the core belief-systems that make great influencers and entrepreneurs so special. And then… I copy them, with my own twist.
Out of respect to the game of entrepreneurship, the marketplace and the grind you have study the great ones. Your success is not guaranteed. No one cares if you get it or not and if you haven’t gone above and beyond to make sure you do… you might just fall short.
But we’re lucky enough to live in a time where the best of the best put out content for YOU and me to follow their playbook.
We’d be idiots if we didn’t take advantage of this. So listen and APPLY. Do your #best and let the chips fall. But if you want to give yourself a chance, you best find the masters and do what they’ve done, think how they think
After you have done this – THEN you can take that massive action, but this time… you’re equipped with the tools & endurance of mind that you’ll need.