6 Signs You Need a Website Transformation

Your website is the face of your business. It’s one of the first places potential customers go to learn about your company and what you have to offer. That’s why it’s so important to keep your website up-to-date and looking its best.

If your website is starting to feel a little out-of-date, it might be time for a transformation. Not sure if your website is due for a makeover? Here are six signs it’s time for a change…


6 Signs You Need a Website Transformation 


1. Your website is no longer mobile-friendly.

Mobile devices now account for almost half of all website traffic, and Google is basing its rankings on the mobile version of a website rather than the desktop version. This means it is essential to provide a great mobile experience for your customers on your website.

2. Your website looks outdated.

Google’s John Mueller recently suggested that poor design could hurt a website’s search rankings, which means that sometimes looks do matter. While it’s important that your website function seamlessly, it also needs to look fresh and modern, not like it’s stuck in a bygone digital era. Here are few design trends that are very outdated: 

We’ve come a long way in the world of Internet aesthetics. If your website has more than one of these outdated trends, it’s definitely time for a facelift.

3. Your website isn’t achieving the results you’d hoped for. 

If your website is still effective but starting to look outdated, there may not be an immediate need to change it. But if you’ve seen a significant decrease in traffic, leads, and conversions, your visitors are obviously not happy with what they’re seeing, so you may want to consider an upgrade.

Five Signs You Need a Website Transformation JA


4. Your competitors have much newer websites. 

You should do what’s right for you, but if your competitors have better websites, you’ll be at a disadvantage. If your website is lagging behind the competition, consider an update.

5. Your website has not optimized the user experience. 

The key to a successful website is making sure your users are happy. If your site is difficult to use or doesn’t have interesting, valuable content, your users will go elsewhere. Sometimes small changes can improve the experience for visitors on an existing site, but often the best solution is to create a new website with user experience in mind. For more information on UI/UX tips and trends, check out our insights

6. Your website still uses flash. 

Flash-based websites tend to have long loading times, which can be frustrating for visitors and can also negatively impact your website’s ranking in search engines. The shift away from using flash began in 2010 when Apple stopped supporting flash on their mobile devices. If you’re still using flash, it suggests you haven’t made any significant effort to improve your website in nearly 10 years.


If any of these sound familiar, it might be time to consider a website transformation. If you’ve built your new website, but aren’t quite ready to launch, read our blog about website testing checklists to keep your business on the right track. If you haven’t updated your online presence and you’re looking for a team to help you achieve your goals, J. Arthur & Co. has what you need. Connect with usand we can collaborate with you on a plan to transform your website. Remember, your website is the face of your business, so make sure it’s putting your best foot forward. 



Embracing Usability: How to Win with Simplicity

“Usability is about people and how they understand and use things, not about technology… As a user, I should never have to devote a millisecond of thought to whether things are clickable – or not.”Steve Krug, Don’t Make Me Think


For the most part, the easy-to-use products are the most successful. Consider the major differences between the Apple iPhone and Samsung’s smartphones. High-end Samsung devices often have cutting edge smartphone technology powering their device, but Apple leaned heavily into usability and it has paid off significantly. Though usability covers a wide range of industries, in this blog, we will narrow our focus to the usability of company websites. First, we’ll cover the key components of usability. Next, we’ll underline why usability is important. Lastly, we’ll highlight how UI/UX savvy web design helped a client of ours upgrade and modernize their website. Let’s dive in…

Usability can be broken down into 7 key components

  1. Learnability – From the moment the user lands on the website, how easy is it for them to accomplish basic tasks?
  2. Utility – Does the website design perform the functions that user needs?
  3. Efficiency – How quickly can the user perform the intended task?
  4. Memorability – Should the user stop using the design for a significant amount of time, how easily can they reestablish proficiency with the design?
  5. Errors – Does the user make errors while using the design/product. If so, how many errors do they make? Are they easy to fix?
  6. Satisfaction – How pleasant is it to use the design?
  7. Accessibility– The site’s content needs to be obtainable and functional to people with disabilities. Accessibility is actually a prerequisite to usability. If a person can not access a web page he certainly can not use it.


Why Usability Matters

Usability is absolutely necessary to the success of your design, product, or website. Let’s consider the usability of a website for example. If the website is cluttered and difficult to navigate, users will leave, increasing your bounce out rate. If your font choices and text blocks aren’t optimized for readability, the user will quickly become frustrated and exit your page. Poor grammar, spelling errors, and slow load times? Say goodbye to your engagement. There are millions of websites, why would a user spend time on yours if it’s not optimized?

The following statistics illustrate how vital usability and user experience (UX) are to the success of your business: 

Quick Usability Tips for your Business

  1. The user experience begins before a user visits your site.
  2. Use heat maps to understand audience behavior.
  3. Remove time consuming forms to improve cart abandonment.
  4. Reduce cognitive friction.
  5. Partner with UI/UX web design experts to map out the necessary changes and give your website a facelift.

Working with J Arthur & Co. 

We are committed to delivering exceptional marketing and web services to companies.
Let’s take a look at how J Arthur & Co have enhanced usability for its business partners…

Usability 101 - J Arthur & Co.

Consider the first image of Wyndham Newport Hotel’s home page. Then take a look at the updated version. A few things should stand out:


By making many smart adjustments like these we were able to completely transform the usability of Wyndham Newport Hotel’s website. Now, instead of clutter and disorganization, the user experiences the efficiency of a clean design that guides them exactly where they need to be as soon as they land on the page. Click here to check out their current website, the difference is night and day.
A website with excellent usability can take your business to the next level! Make sure you partner with a web design agency that understands usability, UI, and UX’s role in driving conversions for your business and meeting your goals.