Doing business these days without a sound SEO strategy is like expecting customers to show up in a shop in the middle of nowhere. SEO is a strategy that lays a digital path for your customers to become aware of and purchase from a business. However, you must keep up with the changes for this strategy to continue working.
In November 2022, Chat GPT 3.0 was released. This release marked a revolution in the AI industry and changed every industry as we knew it. SEO and marketing are no exception. Since 2022, SEO trends have been continually changing, making it hard for companies to keep track.
But thanks to our experts, we’ve curated a comprehensive list of the SEO trends that will shape 2025. So, if you want to keep reaching your target audience and maintain your business’ success, read on!
5 SEO Trends for 2025
Here is a list of the 5 SEO trends that will shape the world in the next 12-24 months:
1. AI Overviews
Google is a giant in the world of search engines. Soon after Chat GPT’s release, Google released its own version of an NLP AI chatbot called Bard and then Gemini. Not long after, Google added its AI Overviews to search engine results.
With this feature, generative AI was integrated into the search engine experience. This multiplied the use of search engines as seeking answers became easier and time-saving. While today only 15% of search engine results pages (SERPs) have AI Overviews, the number is expected to increase by a great deal in the coming months.
For website owners, this means that click-through rates will decline greatly since AI overviews will be enough for to-the-point answers to their questions.
Pro Tip: Solution for Businesses
The solution is to create content that is authentic so it can be featured in AI-generated overviews. This will be a part of an overall strategy to become known as a genuine source of information rather than just focusing on click-through rates.
2. User-Generated Content
People overall the world is relying more and more on user-generated content than ever before. Platforms like Reddit and Quora have gained a lot of popularity in the past 5 years.
This growing popularity is reshaping how users find out about businesses and get reviews before making their decision to purchase.
Pro Tip: Solution for Businesses
Businesses need to join these platforms to build their presence and interact with the community. This is the time when brands need to interact with users on a personal level to engage them and encourage discussions about their brand.
3. AI-generated Content
Ever since the disruption by ChatGPT in 2022, the world has changed. AI is now increasingly being used in generating web pages and blogs. The quantity of content being churned out at a quicker rate helps websites stay visible. With Google using AI to create overviews, it is unlikely that it will completely flag AI content out of SERPs. However, it will do something else to give the best results according to the search intent.
Since purely AI-generated content lacks depth and value, it is expected that Google and other search engines will adjust their algorithms to filter the best, most relatable, and most valuable content for users. This doesn’t mean that AI-generated content will get flagged. It means that content that doesn’t add value will not be ranked.
Pro Tip: Solution for Businesses
AI is not something to be afraid of, it is something to be leveraged. Expert organizations that have a lot of knowledge to share, but little time to do so, can use AI to help draft content that does the job.
4. Algorithm Changes
Because of the use of AI in content generation, Google is continually updating its algorithms so users get the content that answers the user’s search query in the best way possible. Brands that rely on short-term ranking strategies are now in trouble. Many who were using AI to target keywords to rank on SERPs are now not getting the results.
However, expertise and authoritativeness remain winners in this changing SEO landscape. Users recognize brands for trustworthiness and expertise, eventually trusting their products or offerings too.
Pro Tip: Solution for Businesses
Businesses need to ensure that they provide valuable content to their audience. Expert opinion on relevant topics will help the brand build trust with its audiences.
5. The Importance of User Experience (UX)
User experience will top all charts in 2025. Websites that lag in loading or have choppy designs will no longer work. Pages that have tons of content and fluff will have higher bounce rates.
For best results, users need to get the intended message or information in simple, fluff-free sentences.
Pro Tip: Solution for Businesses
Interactability and feature add-ons are a must-have to keep the visitors engaged. Features such as voice searches or Google Lens integrated into eCommerce platforms could greatly enhance the user’s search experience, saving their effort and time.
Conclusion
Here is a list of the 5 SEO trends that will shape the world in the next 12-24 months:
We’ve listed the top SEO trends that you need to watch out for in 2025. Most of these trends are related to the improvement in NLP and generative AI.
Our pro SEO tips for businesses will be quite useful in the months to come. However, a tip that is most important is proactiveness in adapting to the latest trends and algorithm changes. Lagging behind even a few days means lost opportunities.
Our pro SEO tips for businesses will be quite useful in the months to come. However, a tip that is most important is proactiveness in adapting to the latest trends and algorithm changes. Lagging behind even a few days means lost opportunities.