March 6, 2024 | J. Arthur Co
While there are still some remnants of the Wild West spirit evident in online marketing, it’s important to be realistic about what can be achieved in a given timeframe, especially when you’re considering entering competitive markets or competing with established brands. Unfortunately, many businesses neglect to consider whether or not their organizations are prepared to […]
February 13, 2024 | J. Arthur Co
Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers. After all, increasing social media engagement directly improves the chances of your content […]
February 13, 2024 | J. Arthur Co
In 2024, TikTok has evolved from a trendsetting app into a vital business tool, thanks to TikTok Shop. This integrated marketplace has revolutionized the way companies engage with customers, offering a direct line from content to purchase. It’s where creativity in marketing thrives, allowing even the most traditional businesses to connect with audiences. What’s more, […]
January 23, 2024 | J. Arthur Co
A successful digital marketing strategy is not just about adopting the latest tools and trends; it’s about understanding the evolving behaviors and expectations of your customers. From the nuanced evolution of voice search optimization and the strategic application of chatbots, to the creative opportunities opened by video marketing and the personalized touch of advanced AI, […]
January 10, 2024 | Brandon Choquette
As we step into 2024, businesses are continuing to adapt to the ever-evolving digital landscape. In an effort to stay ahead of the competition, Pay-Per-Click (PPC) advertising emerges as an incredible opportunity for businesses of all sizes. But why should paid search be your go-to strategy this year? Let’s delve deeper into the world of […]
December 18, 2023 | J. Arthur Co
The holiday season, a pivotal time for e-commerce businesses, brings a wave of opportunities and challenges. This period marks a short but critical window that significantly impacts annual sales outcomes. In a competitive digital marketplace where over half of all e-commerce sales are made on mobile devices, a robust digital marketing strategy becomes invaluable. J […]
November 29, 2023 | J. Arthur Co
Ever wonder what sets successful businesses apart? It’s not just luck – it’s the strategic use of data. Picture this: a realm where your marketing not only understands your audience but adapts on the fly, ensuring every move counts. In this blog, we’ll unravel the untapped power of data and how it can transform your […]
November 16, 2023 | J. Arthur Co
In the fast-paced world of e-commerce, seasonal promotions have become more than just a tradition – they’re a powerful tool for businesses of all sizes to amplify sales and foster customer engagement. As evidenced by the staggering $9.12 billion spent online during Black Friday in 2022, these events present a golden opportunity that no savvy […]