July 13, 2022 | Jeff St Onge
We’re pleased to announce that we’ve recently acquired Chicago based digital agency Ruben Digital. A family business with strong values founded in 2014, Ruben Digital is based in Chicago’s suburbs and has an excellent reputation as an innovative web and digital provider throughout Chicagoland, the Midwest and beyond. It’s with great eagerness and excitement that […]
July 10, 2022 | J. Arthur Co
Businesses need to be able to adapt to the ever-changing world and satisfy the needs of their clients. In other words, they need to be agile. Agile, the word, means the ability to think quickly and adjust with your environment. Agile software is an umbrella term that is used to define a methodology for an […]
July 8, 2022 | Danielle Rose
Digital native is a term coined by Marc Prensky in 2001 to describe a generation that grew up immersed in technology, that have been comfortable with it from an early age, and believe it to be a necessary part of their lives. Digital natives mainly communicate and learn via computers, social networking and texting. They […]
July 6, 2022 | Jeff St Onge
One of the reasons I love working with mid- market companies is I believe they’re the sweet spot for digital transformation – meaning they stand to gain the most by investing in digital products and systems. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀By definition a mid market co. does anywhere between $20Million – $1Billion in sales and account for the middle […]
July 1, 2022 | Amanda Young
Why is failure a form of learning? Failure is a stepping stone to success. Without failure most individuals would never get out of their comfort zone and would never find a place that needs improvement. When an individual faces and survives failure they come out with more knowledge to use for the future. The more […]
June 1, 2022 | Amanda Young
If you’re on that 24/7 grind with no control on when, where, and how you get rest and exercise, you very well may be doing yourself a disservice. One of the most important things successful entrepreneurs do that may surprise you (psst – it has to do with catching z’s). Negative effects of lack of […]
March 25, 2022 | J. Arthur Co
Over the past several months our team has been looking at acquisition opportunities in different markets and I couldn’t be more pleased to announce the acquisition of 24HourSite in the first quarter of 2022. 24HourSite is a web based provider offering a subscription model for fully managed websites and has a strong foothold with small […]
March 4, 2022 | Amanda Young
Customers have always found ways to bring themselves back to happier and more light-hearted times through nostalgic memories. There have been different ways individuals have feeling nostalgia. Some individuals rewatched tv shows that they loved back in their childhood, while others broke out old board games and went back to making home cooked meals everyday. […]
Why is failure a form of learning? Failure is a stepping stone to success. Without failure most individuals would never get out of their comfort zone and would never find a place that needs improvement. When an individual faces and survives failure they come out with more knowledge to use for the future. The more […]
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B2B companies have score a less than 50% average for customer experience, which is far lower than the score of 65%-85% for B2C companies. Customer Service The rise of smartphones has been setting new standards for B2B companies. Clients want quick and efficient customer service experiences. For a few years now, B2C companies have been […]
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Google Ads is a platform tool that allows users to drive website visits, receive more phone calls from customers, and increase storefront visits. The tool also allows users to set an advertising budget that works best for their business. Each month users can set any budget they would like depending on their needs. Google uses […]
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Text Marketing Vs Email Marketing Pros of text marketing include: 85% of consumers say they prefer receiving texts over calls or emails Higher open rates (in some cases 10-20x open rate % when compared with email) Gets to the consumer almost instantly Quick and easy to create Immediate response Greater chance of being seen (49% of […]
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What is Maslow’s Hierarchy of Needs? Maslow’s hierarchy of needs is a 5-tier model of human needs. They pyramid was founded by psychologist, Abraham Maslow in 1943. The five tiers consist of physiological needs, safety needs, belongingness and love needs, esteem needs, and self actualization. Each tier represents a different level of need for humans. […]
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This links below will show you a WEBVR & mobile VR experience. Best used on your mobile phone, no headset needed: Mountain Top: https://jarthur.co/vr/panorama/ Venice, Italy: https://jarthur.co/vr/venice/ Hotel Room: https://jarthur.co/vr/hotelroom/ Client Work & install for Howard Johnson by Wyndham: https://www.newporthojo.com/vr-image/ What’s different about WEBVR? -You don’t scroll down as you would any website or app. […]
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Brand Archetypes How do you get people to relate to and invest in your brand? Like every lead protagonist in any classic film, book, or TV series, your brand will be easier to identify with and build upon once it’s been sorted into the proper archetype. Brand archetypes are images of collective nature to help […]
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Jeff Bezos has famously said that: “If you can’t feed your team with two pizzas, it’s too large.” When a company is looking to work with an agency, a conflict they may face is deciding what is the type of team they would like to work with. One popular debate companies have is that is […]
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DO identify the fear/threat and manage it DO NOT try to remove the fear Fear and Stress Management in the World 45% of entrepreneurs in the United States fear failure of their start-up 83% of US workers suffer from work-related stress US businesses lose up to $300 billion yearly as a result of workplace stress […]
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