J. ARTHUR & CO. Blog


Some Truly Amazing Newport, Rhode Island Cinematography

February 9, 2019 | Jeff St Onge

 This video was shot & edited by Vanio Tavares of Vonbex Creative Media as a part a our collaboration for our creative assets & digital transformation for Newport Living Group of William Raveis Real Estate located in Newport, RhodeIsland. Vanio did a terrific job of capturing the different facets of the “city by the […]

The Difference Between Being Motivated & Being Driven

January 20, 2019 | Jeff St Onge

The difference between driven and motivated is sublte but important. Right around this time, the middle to the end of January – people already begin waivering on their New Years goals. This is actually normal, so if you are in this group, you are not alone. The reason is that motivation in itself is a […]

The Ultimate Experiential Marketing & Previewing Web Based VR

January 4, 2019 | Jeff St Onge

Many different reactions to our HTC VIVE VirtualReality kiosk but most are impressed by how immersive the experience is. From a #creative standpoint I’m not sure there’s ever been anything so limitless but from a practical biz dev perspective it’s a bit more of a challenge. The idea alone of being able to create literally […]

The power of focused & managed SEM (Search Engine Marketing)

January 3, 2019 | Jeff St Onge

Driving results in real time, providing transparent data that tells the story 🔎 Paid search is a fantastic avenue to find + ROI, especially for ecommerce retailers. This particular case is an example where client already has vast traditional sales & distribution network and where Ecommerce totals only 1% of gross sales. Google merchant is […]

Customer Service As A Competitive Differentiator

January 3, 2019 | Jeff St Onge

The ability to push past customer focused and into customer obsessed is where most companies are unwilling to go in both the B2B and B2C space. I’ve always placed customer service as top priority since I started J. Arthur & Co. 5 years ago, starting with a very basic ideology. Early on, I reasoned that […]

Why We’re Making All Of Our Mobile Websites Work Like Apps

June 1, 2018 | Jeff St Onge

During recent market research, we discovered a piece of data that would change our mobile strategy for our customers permanently. The amount of time users are spending on apps is growing exponentially: Right now, Apps account for 89% of mobile media time. What does this mean for user-experience design? We now need to go BEYOND […]

Our Digital World

May 4, 2018 | jodie depietro

Our 2018 digital ad research report told a very clear story: mobile is still taking over. In an age of scrambling attention – both conglomerate companies and smallbiz are looking where to spend advertising dollars to impact consumers in the most ROI positive way. Below are some key snippets from our research, full reports available […]

Why Scaling A StartUp Can Feel Like David Vs. Goliath

May 2, 2018 | Jeff St Onge

You’ve probably heard countless statistics about start-up failure rate after one, three or five years. It’s likely that only half of them are authentic, but one thing IS for sure: successfully scaling a start-up can feel like a David vs. Goliath type battle. David vs. Goliath tells as the ultimate underdog story, David takes on […]