May 7, 2021 | J. Arthur Co
We’re happy to announce that we’ve posted record company financials through the first 4 months of 2021, including gross revenue and earnings. Growth was mainly driven from expansion of Google Adwords services, further scaling of our small business SBO product, as well as capital growth through long term investments in Ethereum & Bitcoin. Statement from […]
April 5, 2021 | J. Arthur Co
J. Arthur & Co is announcing the firm’s partnership with three companies who are striving to make a difference in their communities. As a bootstrapped, self-funded company – we believe in finding passionate founders who have found a niche market with demand for products & services. This allows founders to leverage J. Arthur Co’s technology […]
February 11, 2021 | J. Arthur Co
Statement From CEO, Jeff St. Onge: “As a company, we first got involved with cryptocurrency in March, 2020. We believe in the benefits of decentralized finance and have been impressed with both Bitcoin and Ethereum technologies. Our current resources are biased towards Ethereum because of its ability to facilitate smart contracts and a digital environment […]
January 12, 2021 | Amanda Young
What is the PESO tool? The PESO tool is a model that organizes paid, earned, shared, and owned media. The model is used by companies who are looking to develop an integrated marketing strategy. The tool is a great way for businesses to monitor what types of media are and are not working for them. […]
December 29, 2020 | Amanda Young
What does going global entail? Going global is a large business opportunity that helps expand a company’s customer base while also increasing the company’s opportunity to tap into new markets. When a company goes global it generally means that they have a strong foundation; if not they will most likely struggle bringing the company somewhere […]
December 12, 2020 | Amanda Young
What are Porter’s Five Forces? Porter’s Five Forces is a model made up of 5 parts; Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of Entry. The model helps business professionals determine an industry’s weaknesses and strengths. Using the five forces allows companies to analyze their competitive environment to come up with […]
November 21, 2020 | Amanda Young
“We teach others what we have learned so that knowledge can be leveraged through their performance. And if you’re put off by the thought of being a preacher, don’t be. Allowing our employees to see passion and conviction in our words, actions and style is a good thing, and it’s also contagious.” –Jim Blasingame […]
What is Maslow’s Hierarchy of Needs? Maslow’s hierarchy of needs is a 5-tier model of human needs. They pyramid was founded by psychologist, Abraham Maslow in 1943. The five tiers consist of physiological needs, safety needs, belongingness and love needs, esteem needs, and self actualization. Each tier represents a different level of need for humans. […]
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Brand Archetypes How do you get people to relate to and invest in your brand? Like every lead protagonist in any classic film, book, or TV series, your brand will be easier to identify with and build upon once it’s been sorted into the proper archetype. Brand archetypes are images of collective nature to help […]
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