November 21, 2022 | Denton Dickerson
Virtual Reality (VR) is a computer-generated environment with scenes and objects that appear to be real, making the user feel they are immersed in their surroundings. Chances are, you’ve heard of it before. Between the recent success of the Oculus 2 and Facebook’s pivot to Meta in order to push the Metaverse, VR technology is […]
October 14, 2022 | Denton Dickerson
Sms marketing (also known as text marketing) can be an effective way of achieving your marketing goals. The best brands use text message marketing to connect with their subscribers, share promotions, and deliver mobile alerts. SMS Marketing gives them a direct line of communication with their customers, which is extremely valuable when implemented properly. Even […]
September 28, 2022 | Denton Dickerson
“Usability is about people and how they understand and use things, not about technology… As a user, I should never have to devote a millisecond of thought to whether things are clickable – or not.” – Steve Krug, Don’t Make Me Think For the most part, the easy-to-use products are the most successful. Consider […]
September 15, 2022 | Denton Dickerson
With inflation on the rise, gas prices through the roof, and the housing market reeling (thanks to Covid-19), many experts believe that a recession is on the horizon. Katy Bostjancic, a chief US economist at Oxford Economics, believes we will come “precariously close to tipping into a recession by mid-2023”. According to the traditional definition […]
July 13, 2022 | Jeff St Onge
We’re pleased to announce that we’ve recently acquired Chicago based digital agency Ruben Digital. A family business with strong values founded in 2014, Ruben Digital is based in Chicago’s suburbs and has an excellent reputation as an innovative web and digital provider throughout Chicagoland, the Midwest and beyond. It’s with great eagerness and excitement that […]
July 10, 2022 | J. Arthur Co
Businesses need to be able to adapt to the ever-changing world and satisfy the needs of their clients. In other words, they need to be agile. Agile, the word, means the ability to think quickly and adjust with your environment. Agile software is an umbrella term that is used to define a methodology for an […]
July 8, 2022 | Danielle Rose
Digital native is a term coined by Marc Prensky in 2001 to describe a generation that grew up immersed in technology, that have been comfortable with it from an early age, and believe it to be a necessary part of their lives. Digital natives mainly communicate and learn via computers, social networking and texting. They […]
July 6, 2022 | Jeff St Onge
One of the reasons I love working with mid- market companies is I believe they’re the sweet spot for digital transformation – meaning they stand to gain the most by investing in digital products and systems. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀By definition a mid market co. does anywhere between $20Million – $1Billion in sales and account for the middle […]
Virtual Reality (VR) is a computer-generated environment with scenes and objects that appear to be real, making the user feel they are immersed in their surroundings. Chances are, you’ve heard of it before. Between the recent success of the Oculus 2 and Facebook’s pivot to Meta in order to push the Metaverse, VR technology is […]
READ Sms marketing (also known as text marketing) can be an effective way of achieving your marketing goals. The best brands use text message marketing to connect with their subscribers, share promotions, and deliver mobile alerts. SMS Marketing gives them a direct line of communication with their customers, which is extremely valuable when implemented properly. Even […]
READ “Usability is about people and how they understand and use things, not about technology… As a user, I should never have to devote a millisecond of thought to whether things are clickable – or not.” – Steve Krug, Don’t Make Me Think For the most part, the easy-to-use products are the most successful. Consider […]
READ With inflation on the rise, gas prices through the roof, and the housing market reeling (thanks to Covid-19), many experts believe that a recession is on the horizon. Katy Bostjancic, a chief US economist at Oxford Economics, believes we will come “precariously close to tipping into a recession by mid-2023”. According to the traditional definition […]
READ
Why is failure a form of learning? Failure is a stepping stone to success. Without failure most individuals would never get out of their comfort zone and would never find a place that needs improvement. When an individual faces and survives failure they come out with more knowledge to use for the future. The more […]
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B2B companies have score a less than 50% average for customer experience, which is far lower than the score of 65%-85% for B2C companies. Customer Service The rise of smartphones has been setting new standards for B2B companies. Clients want quick and efficient customer service experiences. For a few years now, B2C companies have been […]
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Google Ads is a platform tool that allows users to drive website visits, receive more phone calls from customers, and increase storefront visits. The tool also allows users to set an advertising budget that works best for their business. Each month users can set any budget they would like depending on their needs. Google uses […]
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Text Marketing Vs Email Marketing Pros of text marketing include: 85% of consumers say they prefer receiving texts over calls or emails Higher open rates (in some cases 10-20x open rate % when compared with email) Gets to the consumer almost instantly Quick and easy to create Immediate response Greater chance of being seen (49% of […]
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What is Maslow’s Hierarchy of Needs? Maslow’s hierarchy of needs is a 5-tier model of human needs. They pyramid was founded by psychologist, Abraham Maslow in 1943. The five tiers consist of physiological needs, safety needs, belongingness and love needs, esteem needs, and self actualization. Each tier represents a different level of need for humans. […]
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