Why you need Analytics?
Analytics is a robust and powerful tool that provides indispensable information about your website and visitors.
With more than 56% of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason. The tool allows you to access a wealth of information regarding your site’s visitors.
Here’s just a few pieces of data you can get from Analytics:
- Amount of traffic your site gets overall
- The websites your traffic came from
- Individual page traffic
- Amount of leads converted
- The websites your leads came form
- Demographic information of visitors (e.g. where they live)
- Whether your traffic comes from mobile or desktop