Wyndham Newport’s existing website did not reflect the sophistication and appeal of its properties. The design felt outdated, navigation was unintuitive, and the booking process was not streamlined for modern travelers. Visuals lacked impact, making it difficult to convey the property’s atmosphere and amenities. On mobile devices, slow load times and a cluttered layout discouraged potential guests. The site also had limited SEO optimization, meaning it underperformed in search rankings and missed opportunities to attract event planners, vacationers, and local visitors. Wyndham Newport needed a solution that merged high-end design with seamless functionality to engage users and increase direct bookings.
We conducted a deep brand exploration and audience study to guide the design of a refined, user-centric website. We migrated Wyndham Newport’s site from a legacy platform to a modern WordPress framework, featuring immersive visuals, intuitive navigation, and a smooth booking experience. We enhanced SEO through strategic keyword targeting, metadata optimization, and site structure refinements that improved local search visibility. Post-launch, we provided ongoing technical support, security updates, content enhancements, and feature optimization.
The site gained significant organic visibility within six months, and targeted Google Ads campaigns delivered measurable increases in direct bookings and ROI. The refreshed platform stands as an elegant, high-performance digital asset that reinforces Wyndham Newport’s brand and business goals.
Wyndham Newport is a distinguished hospitality venue offering refined accommodations on Aquidneck Island, blending luxury, history, and modern comfort.
The site is fully responsive with engaging visuals and streamlined navigation for mobile users. Booking elements are front-and-center to support seamless guest reservations on the go.
174 Bellevue Ave, Ste 309
Newport, Rhode Island 02840
7 Keynote Drive, Ste A,
Vernon, Connecticut 06066
101 S Capital Blvd
Boise, Idaho 83702