Digital Marketing in 2025: What’s Working and What’s Not

Chris has led brand campaigns across creative and technical landscapes for British Telecommunications & Toni & Guy.

He’s helped build creative agencies from the ground up with to his universal design acumen and ability to manage creative talent!

At J. Arthur & Co, he is a key pillar to our team due to his innate ability to connect brand vision with user interface/experience concepts, finished with stellar execution.

When things need to happen behind the scenes — He’s our guy.

Having started his career in finance, Tom has been working in Ecom going on 5 years now.

Although he changed industries, he really values his time in finance picking up a lot of valuable and transferable skills.

Tom’s passion is the customers and the relationships he’s built with them over the years.

He’s been extremely effective for us in balancing many tasks, strategic planning, logistics management and always coming up with ways to thrill customers.

Having studied Music Production & Music Business at Point Blank Music School in London, when he’s not working hard, Tom runs a small record label with a group friends.

“Be it expediting orders, overseeing our ambassadors program, or assisting with marketing needs, I’m a jack of all trades (master of none).

My ethos has always been to keep things fun & light hearted, but professional at the heart of it.

You’ll even sometimes catch me in the gym…

Shoot for the moon. Even if you miss, you’ll land among the stars.

What’s up guys, I’m Jeff and I started this shop in 2014 out of my bedroom.

I had moved into an apt with a buddy, lived on $200/mo rent and got going.

You had to walk through my room to get to the kitchen and that room became sort of a hybrid br/office.

It took me a couple failed ideas before gaining traction with J. Arthur and for a period of almost two years I slept on a couch to get the company off the ground.

First in that room and then the back of our first (real) office. Both times a couch.

I love delivering results for clients, working with our team here and growing this co (obviously), which now has a humble but global base of both team and customers.

We have just barely started and I know the sky is the limit.

Admittedly I don’t have that many hobbies, But I enjoy all types of physical training and you can usually catch me doing things like: expounding on the pitfalls of fractional reserve banking, discussing the standards of American liberty, or eating unreasonable quantities of food.

I also like to read.

Love spending time with family.

Thanks to Lensa for tightening up my hairline in exchange for my facial dna in some Orwellian database 🙂

Jo has worked in the advertising and design industry since 2015 and has over 8 years of experience with visual communication and design.

Product is her passion with a deep focus in sportswear design and creative direction.

Her key expertise combines many years in both retail and manufacturing with a proactive vision of creating new products and driving them successfully to market.

“I believe in keeping things simple, having honest intentions, and making things fun. Working in an ego-less manner, I bring my whole self to every project, always aiming to exceed expectations and create work that is well thought through and commercially compelling.”

And exceeding expectations she does. We’re very lucky to have Jo’s rare combination of marketing creative, outstanding product design, ambitious strategy and true dedication to her craft.

In Joanna’s free time her hobbies include yoga & aerial fitness, functional training at the gym and occasionally snowboarding.

You can catch much more of her branding magic at @physiqapparel 💪

Aish graduated with a bachelor of engineering in computer science, freelancing for several years before joining J. Arthur as a Junior Web Developer. She’s now been with the company for 3 years.

Aish has the intangible qualities that make a fantastic developer: the desire for continual learning, a “whatever it takes” mentality, and an intense focus on the (ever-changing) task at hand.

She meets every obstacle with optimism and has grown to become a core member of our team who we’re all grateful to work alongside everyday.

In her off time she likes to get outside and go for a much needed walk. She also loves reading books + daily news to learn something new every day. And of course, watching movies 🍿

Shortly after getting a marketing degree from Clemson University, Denton amassed a large following on Twitter after creating several viral, funny tweets that touched on everything from pop culture to music and sports 📲

Realizing he had a knack for creative writing and social media, he decided to continue developing his talents even further.

As a content manager at J. Arthur, he’s has been able to show off his creativity and bring unique ideas to the table.

He’s currently based in Raleigh, NC with his fiancé and their two cats (Nova & Bean).

In his free time you’ll find him playing tennis, listening to music, or knee deep in a good book.

We appreciate his creative adaptability, consistency & steadfast commitment to deliver success on every account.

Dhan is a multidisciplinary solution architect who helps people translate ideas from words and visuals into prototypes and applications, using code that helps organizations address business challenges.

He motivates people to think positively through the power of technology by helping solve a large number of critical situations quickly.

Having been involved in both collaborative and independently-driven roles, he is a forward-thinking leader with refined analytical and critical thinking skills, with deep experience in translating business priorities to IT roadmaps and fine-tuned IT Operating models.

In his spare time, he enjoys traveling playing (and building) video games, watching movies and listening to music.

Dhan is responsible for making our critical IT and technology decisions and has been with J. Arthur for 5 years and we greatly value his leadership.

He’s a grandmaster in complex problem solving, rapid analysis and delivery, high level infrastructure planning, and full stack engineering.

His character is proven time and again by always working in our clients best interests and never failing to deliver a solution to even the most brain busting and urgent issues, with a coolness and poise to be admired 🙌

He studied Computer Science in Brazil before coming to the States four years ago and now works out of our Newport office.

If you’re a J. Arthur client you’ve probably been in contact before, as he works directly with the team and clients to bring projects to completion.

But if you’re within his close friends, you probably know him for playing (very loud) guitar!

Paulo is responsible for tracking an often high paced workflow between project management, design, development and vendors to ensure successful delivery to customers.

We admire his patience, agile ability to learn new skills, and laser focused commitment to problem solving 👏

Based in Chicago, she loves work from home days alongside her furry co-workers. Ralphie likes his personal space, but Murray prefers to sit on mom’s keyboard to help with important emails – and he never misses a team meeting.

What keeps her motivated throughout the day? A combination of matcha lattes, espresso, and Liquid IV (often consuming all of them at the same time).

Outside of work, Hannah likes to unwind with yoga, check out local coffee shops, and spend time outside in the sunshine.

We value her outstanding communication, marketing savvy, ability to bring positivity to every situation and too many other traits to list 🙌