Our Digital World

By: Jeff St Onge

Our 2018 digital ad research report told a very clear story: mobile is still taking over. In an age of scrambling attention – both conglomerate companies and smallbiz are looking where to spend advertising dollars to impact consumers in the most ROI positive way. Below are some key snippets from our research, full reports available to clients and by special request:

The amount of internet users has gone from 400 million to a whopping 3.2 billion since the year 2000.  By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending.

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% vising a competitor’s site instead. That means, if your mobile site isn’t working properly almost half of the customer’s visiting it are going to someone else who’s is.

Besides the fact that digital advertising is the fastest way to reach the largest amount of users:it’s cheap. On average it costs $2.85 to reach 1,000 iPhone users with a mobile ad, that’s less than a coke. Traditional media advertising costs $100 to reach 1,000 users- time to leave those days behind us.            


Social media marketing budgets are prospected to double over the next five years. 78% of companies now say they have dedicated social media teams, up from 67% in 2012.  71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Visual content is more than 40 times more likely to get shared on social media than other types of content. There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views. So to make a long story short, if you’re not advertising on social media, you’re doing it wrong.