CREATIVE DIGITAL STRATEGY
Our mission: to craft a captivating digital identity for the nation's premier independent temporary utility contractor, Edlen. The goal was clear - to create a dynamic website that resonates with Edlen's "Power People" as they cater to the vibrant trade shows, conventions, and special events industry.
We sprung into action, spearheading the development of a cutting-edge website and comprehensive digital strategy. The foundation was a custom WordPress Content Management System, enriched by conversion-driven analytics reporting. Bolstered search engine visibility brought forth new and targeted traffic.
A dual-approach catered to both desktop and mobile users, ensuring tailored experiences. Streamlined yet impactful copywriting optimized efficiency while maintaining a strong brand voice. Accessibility standards were met in alignment with the Americans with Disabilities Act.
A seamless transition of ownership to Edlen’s marketing team after a year of collaboration speaks to its sustainability and impact. The website now stands as a hub for fresh branded content and an active recruitment platform for prospective “Power People,” contributing to Edlen’s continued growth and success.
The outcome has been phenomenal. With a spotlight on Edlen’s “The Power People,” the website, including an exclusive employee intranet, achieved remarkable success post-launch. It emerged as a potent lead generator, revenue driver, and an invaluable marketing tool
