Website post production is the monitoring of a website for functionality issues generally via a web reporting analytics program and by user feedback.
The developer’s responsibilities already will have been defined in the projects requirements and functionality documentation and will vary accordingly. It is usual, however, for some form of post production site monitoring and refinement to take place. Minor typographical errors will likely be corrected (those not available to any CMS employed) and perhaps changes to default text size and colour after user feedback has occurred.

A site must be thoroughly tested by several individuals to ensure that it is free of errors, broken links, or operational deficiencies. All the text in the site must be proofread. Each element and link should be tested in both Windows and Macintosh platforms using multiple versions of each browser. At this point, feedback from the testing phase will result in the need to make modifications to the website. The site is then uploaded to a server, tested, and retested. Finally, the site’s pages are indexed to search engines such as AltaVista, Lycos, or Yahoo!. Other marketing strategies, including banner advertising, link sharing, and cobranding are employed to draw users to the site.