What does a blog entail for your business?
A blog is an individual is a “personal” web log or journal in which an individual or team shares information on a topic.
Along with sourced information can include personal stories/experience, opinions and recommendations. Blog posts allow sites to end up on search engine rankings to help promote the site/business. For example, when an individual clicks on an article that they came across on LinkedIn or Facebook, there is a great chance that the individual will click somewhere else on the site to see what else the business or page offers.
It is essential to understand the difference between a blog and a website. A blog is normally only a small section of a business’s website. Blogs are tools that allow you to engage with your audience.
Analyzing blog posts are also a great way to gather consumer demographics. Blog posts give businesses the opportunity to analyze how many readers you have, how many readers have shared the post on social media and who are the readers that left comments.
The 10 Benefits
Boost Search Engine Optimization (SEO)
Develop relationships with existing and potential clients/customers
Establish the business as an industry leader
Connect individuals to your company
Provide readers with valuable information
Give readers the opportunity to share your business
Build trust with customers
Improve customer experience
Generate email lists
Blog Success Stats
61% of US consumers have made a purchase based on a blog post.
37% of marketers find that blogs are the most important method of content marketing.
Websites with blogs have 434% more indexed pages than websites without blogs.
B2B businesses are more likely to blog than B2C businesses.
94% of consumers who share posts because they believe it will be helpful to others.
B2B companies with blogs get 67% more leads.