The Benefits of Native Content and a Blog for Your Company

By: Amanda Young

What does a blog entail for your business?

A blog is an individual is a “personal” web log or journal in which an individual or team shares information on a topic.  

Along with sourced information can include personal stories/experience, opinions and recommendations.  Blog posts allow sites to end up on search engine rankings to help promote the site/business.  For example, when an individual clicks on an article that they came across on LinkedIn or Facebook, there is a great chance that the individual will click somewhere else on the site to see what else the business or page offers.  

It is essential to understand the difference between a blog and a website.  A blog is normally only a small section of a business’s website.  Blogs are tools that allow you to engage with your audience.  

Analyzing blog posts are also a great way to gather consumer demographics.  Blog posts give businesses the opportunity to analyze how many readers you have, how many readers have shared the post on social media and who are the readers that left comments.

The 10 Benefits

Boost Search Engine Optimization (SEO)

Develop relationships with existing and potential clients/customers

Establish the business as an industry leader

Connect individuals to your company

Provide readers with valuable information

Initiate leads

Give readers the opportunity to share your business

Build trust with customers

Improve customer experience

Generate email lists

Blog Success Stats

61% of US consumers have made a purchase based on a blog post. 

37% of marketers find that blogs are the most important method of content marketing. 

Websites with blogs have 434% more indexed pages than websites without blogs. 

B2B businesses are more likely to blog than B2C businesses. 

94% of consumers who share posts because they believe it will be helpful to others.

B2B companies with blogs get 67% more leads.