The Basics of Website Analytics
Website analytics is the gathering, reporting and analysis of data from a website. Studying website conversions is great for finding conversion rate optimization (CRO) and for refining and improving market strategy.
In order to have success with gathering website analytics, when building a website it is important to include a framework that can be easily analyzed. The items that should be included in a website’s framework consist of:
- Goals
- Objectives
- Calls-to-actions
- Key Performance Indicators (KPIs)
- Targets
Top 10 Analytics Platforms
Analytic platforms have a variety of tools that are found in one location, making it easier for website owners and marketers to analyze a website’s success. Tools that can be found on these analytic platforms include clickthrough, scroll-tracking, heatmaps, A/B testing, user testing, customers satisfaction surveys, page-level surveys, keyword research tools, and competitive analysis tools.
- Google Analytics
- Piwik
- SEMrush
- Matomo
- Crazy Egg
- MarketingCloudFX
- Kissmetrics
- Moz Pro
- Adobe Analytics
- Clicky
The Importance and Benefits of Website Analytics
- Allows you to get to know your visitors and enhance user experience
- Find your best content and know what to focus on
- Improve SEO
- Track top referrals
- Find top outbound links
- Track e-commerce
- Marketing becomes easier
- Can predict the future
- Design landing and website pages according to user interest and behavior
- Figure out what is and what is not working