User Experience Design

What is User Experience (UX) Design?

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.
User experience (UX) refers to any interaction a user has with a product or service. UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. This could be anything from how a physical product feels in your hand, to how straightforward the checkout process is when buying something online. The goal of UX design is to create easy, efficient, relevant and all-round pleasant experiences for the user.

Important UX design skills

  • Proficiency in creating user stories, personas, sitemaps, wireframes, prototypes and storyboards
  • Ability to plan and conduct user testing, surveys, and formal evaluations
  • Ability to iterate your work based on user testing data and qualitative feedback
  • Understanding of interaction design principles and information architecture
  • Ability to translate goals, objectives, and data into digital experiences
  • Understanding of business metrics, and how your designs contribute to performance
  • Strong communication and presentation skills; an ability to articulate and discuss your design decisions with clients and stakeholders (storytelling is key)
  • Flexibility and adaptability