What is User Research?
User experience research is the systematic investigation of your users in order to gather insights that will inform the design process. With the help of various user research techniques, you’ll set out to understand your users’ needs, attitudes, pain-points, and behaviors. Typically done at the start of a project—but also extremely valuable throughout—it encompasses different types of research methodology to gather both qualitative and quantitative data in relation to your product or service.
What Is The Purpose Of User Research?
The purpose of user research is to put your design project into context. It helps you understand the problem you’re trying to solve; it tells you who your users are, in what context they’ll be using your product or service, and ultimately, what they need from you, the designer! UX research ensures that you are designing with the user in mind, which is key if you want to create a successful product.