“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
As a business owner, you’re always looking for new ways to reach and grow your audience. In today’s digital world, content marketing is one of the most effective methods you can use. Content marketing is the process of creating and distributing high-quality content to attract and retain a clearly-defined audience. Whether the content is short form video, blogs, or social media posts, the ultimate goal is to drive profitable customer action. If you’re not already using content marketing as part of your marketing strategy, you’re missing out on a huge opportunity. In this article, we’ll discuss 10 reasons why content marketing is so important for your business.
Content Marketing by the Numbers
When it comes to effective content marketing strategy, there is one thing you should always do: listen to the data. We’ve compiled a few of the top statistics on content marketing sourced from the most reputable online research giants. Here are the most interesting statistics we found:
- 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and only 8% are unsure if their company uses content marketing.
- 64% of the most successful B2B marketers have a documented content marketing strategy..
- 69% of marketers actively invest time in SEO.
- 67% of marketers report that content marketing generates demand/leads (a 7% increase since last year). In addition, 72% of marketers say that content marketing helps to educate the audience (2% increase).
- Video was the primary form of content being created in 2022, followed by blogs (used by more than half of marketing teams), and images.
- 73% of people admit to skimming blog posts, while 27% consume them thoroughly.
- 51% of the businesses that invest in content marketing publish content every day.
- Even though 32% of respondents say they are overwhelmed by the amount of content available, a majority (44%) say they typically consume three to five pieces of content before engaging with a vendor.
- 81% of marketers view content as a core business strategy.
10 Reasons Content Marketing is Key to a Successful Marketing Campaign
1. Content Marketing Helps You Reach a Wider Audience.
If your goal is to reach a wider audience, you need to be creating and sharing content. By creating helpful, informative, and engaging content, you’ll be able to reach a larger audience than you would through traditional marketing methods.
2. Content Marketing Improves Your SEO Engagement
Content marketing has the added benefit of drastically improving your SEO engagement. By creating keyword-optimized content, you’ll be able to attract more organic traffic to your website. This will help you improve your SERP rankings and get in front of more potential customers.
3. Content Marketing Boosts Your Conversions
If you’re not using content marketing, you’re missing out on a major opportunity to boost your conversions. By creating compelling content, you’ll be able to persuade more people to take the desired action. Whether you’re trying to get people to sign up for your email list or make a purchase, content can help you boost your conversion rates.
4. Content Marketing Helps You Develop Relationships With Your Audience
If you want to develop relationships with your audience, you need to be creating content. By providing helpful, informative, and engaging content, you’ll be able to connect with your audience and build trust. Over time, this trust will turn into loyalty, and you’ll have a loyal audience that keeps coming back for more. In fact, 63% of marketers say that content marketing helps build loyalty with existing clients/customers.
5. Content Marketing Increases Brand Awareness
Content marketing can help increase brand awareness. By creating and sharing high-quality content, you’ll be able to reach a larger audience and get your brand in front of more people. This will help you attract more customers and grow your business.
6. Content Marketing Builds Trust
If you want to build trust with your audience, you need to be creating content. By providing helpful, informative, and engaging content, you’ll be able to show your audience that you’re an expert in your field. This will help you build trust and credibility with your audience, and they’ll be more likely to do business with you.
7. Content Marketing Generates Leads
One of the benefits of content marketing is that it can help you generate leads. By creating helpful, informative, and engaging content, you’ll be able to attract more people to your website. Once they’re on your website, you can then capture their contact information and add them to your sales funnel.
8. Content Marketing Improves SERP
If you want to improve your SERP rankings, you need to be creating content. By creating keyword-optimized content, you’ll be able to attract more organic traffic to your website. This will help you improve your SERP rankings and get in front of more potential customers.
9. Content Marketing Increases Brand Loyalty
63% of marketers say that content marketing helps build loyalty with existing clients/customers. Increasing brand loyalty starts with providing helpful, informative, and engaging content. Doing so will give you the ability to connect with your audience and build trust. Over time, this trust will turn into loyalty, and you’ll have a loyal audience that keeps coming back for more.
10. Content Marketing Helps You Measure Your Success
One of the benefits of content marketing is that it’s easy to measure your success. By tracking your website traffic and engagement metrics, you’ll be able to see how your content is performing. This will help you optimize your content strategy and ensure that you’re getting the most out of your content marketing efforts.
As you can see, there are many good reasons to start using content marketing in your business. It’s an effective way to reach a wider audience, improve your SEO engagement, boost conversions, and more. If you’re not already using content marketing, now is the time to start. It’s a crucial part of any successful marketing strategy. If you’re looking for professionals to handle your content marketing needs, J. Arthur & Co. has exactly what you need. We specialize in delivering exceptional marketing content on time and on target.