Your website is the face of your business. It’s one of the first places potential customers go to learn about your company and what you have to offer. That’s why it’s so important to keep your website up-to-date and looking its best.
If your website is starting to feel a little out-of-date, it might be time for a transformation. Not sure if your website is due for a makeover? Here are six signs it’s time for a change…
6 Signs You Need a Website Transformation
1. Your website is no longer mobile-friendly.
Mobile devices now account for almost half of all website traffic, and Google is basing its rankings on the mobile version of a website rather than the desktop version. This means it is essential to provide a great mobile experience for your customers on your website.
2. Your website looks outdated.
Google’s John Mueller recently suggested that poor design could hurt a website’s search rankings, which means that sometimes looks do matter. While it’s important that your website function seamlessly, it also needs to look fresh and modern, not like it’s stuck in a bygone digital era. Here are few design trends that are very outdated:
- Heavy drop shadows
- Using bevels
- Excessive use of gradients
- Multiple different fonts
- Different colors in different places
- Buttons as images
- Scrolling text
- Clip art
We’ve come a long way in the world of Internet aesthetics. If your website has more than one of these outdated trends, it’s definitely time for a facelift.
3. Your website isn’t achieving the results you’d hoped for.
If your website is still effective but starting to look outdated, there may not be an immediate need to change it. But if you’ve seen a significant decrease in traffic, leads, and conversions, your visitors are obviously not happy with what they’re seeing, so you may want to consider an upgrade.
4. Your competitors have much newer websites.
You should do what’s right for you, but if your competitors have better websites, you’ll be at a disadvantage. If your website is lagging behind the competition, consider an update.
5. Your website has not optimized the user experience.
The key to a successful website is making sure your users are happy. If your site is difficult to use or doesn’t have interesting, valuable content, your users will go elsewhere. Sometimes small changes can improve the experience for visitors on an existing site, but often the best solution is to create a new website with user experience in mind. For more information on UI/UX tips and trends, check out our insights!
6. Your website still uses flash.
Flash-based websites tend to have long loading times, which can be frustrating for visitors and can also negatively impact your website’s ranking in search engines. The shift away from using flash began in 2010 when Apple stopped supporting flash on their mobile devices. If you’re still using flash, it suggests you haven’t made any significant effort to improve your website in nearly 10 years.
If any of these sound familiar, it might be time to consider a website transformation. If you’ve built your new website, but aren’t quite ready to launch, read our blog about website testing checklists to keep your business on the right track. If you haven’t updated your online presence and you’re looking for a team to help you achieve your goals, J. Arthur & Co. has what you need. Connect with usand we can collaborate with you on a plan to transform your website. Remember, your website is the face of your business, so make sure it’s putting your best foot forward.