What is the PESO tool? The PESO tool is a model that organizes paid, earned, shared, and owned media. The model is used by…

What does going global entail? Going global is a large business opportunity that helps expand a company’s customer base while also increasing the company’s…

What are Porter’s Five Forces? Porter’s Five Forces is a model made up of 5 parts; Competitive Rivalry, Supplier Power, Buyer Power, Threat of…

“We teach others what we have learned so that knowledge can be leveraged through their performance. And if you’re put off by the thought…

What is Transparency? Promoting transparency in the workplace involves operating in a way that generates openness between managers and their employees. Transparency importantly allows…

What is the Dual-Factor Theory? In the 1960s, the Dual-Factor Theory was created by psychologist Fredrick Herzberg to create an understanding of employee contentment….

B2B companies have score a less than 50% average for customer experience, which is far lower than the score of 65%-85% for B2C companies….

What is Doomscrolling? Doomscrolling, or also known as doomsurfing, is a new term that is being used. According to Merriam-Webster, doomscrolling is the tendency…

Google Ads is a platform tool that allows users to drive website visits, receive more phone calls from customers, and increase storefront visits. The…

What is Accountability? Accountability means standing by one’s decisions, actions and well-being of projects. Accountability is also considered a management process that makes certain…

Text Marketing Vs Email Marketing Pros of text marketing include: 85% of consumers say they prefer receiving texts over calls or emails Higher open…